With Japan’s recent emergence as one of the world’s top travel destinations, mountain tourism offers significant prospects. Given their beautiful snow-covered peaks, abundant powder snowfall or “Japow” and lush landscapes, regions such as Hokkaido, Nagano and Niigata are uniquely positioned   to cater to this growing  generation of travellers.

Alongside the government’s initiatives to promote adventure and regional tourism and their sustainability-centred approach, Japan has the ability to transform its mountain regions into world-class destinations whilst fostering regional revitalization and cultural preservation. In this interview with Ken Chan, we seek his vision for mountain tourism in Japan and how PCG is investing in this sector.

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